Through intuitive visualization tools, the Data Insight Engine provides organizations with real-time competitive intelligence and benchmarking.
The engine leverages Gnowit’s vast online-monitoring capabilities to calculate the media’s coverage of different topic areas in your industry. It then measures your organization’s media mindshare with regard to these topics and compares it to the mindshare of your competitors. This information can be used to track and boost public relations efforts.
First, we create an ontology – a set of search terms designed to find every piece of online news related to your industry. We then input this ontology into the engine, which continuously monitors the web for content containing these search terms.
When relevant content is found, it is automatically analyzed for mentions of your organization or those of your competitors, as well as the key topics it contains. Clear, comparative visuals reflect this information, which is updated in real-time.
The Data Insight Engine uses machine-learning algorithms to develop a constantly-evolving understanding of media conversations; as a result, the engine is capable of providing the insight of a human analyst, but on a far greater scale.