Gnowit’s Data Insight Engine uses the power of automation to provide industry customized market intelligence. From pharma to finance, we deliver ongoing insight into what’s happening in your industry. Our technology continuously extracts and analyzes business signals from media across the web, producing market intelligence in an intuitive visual format so you can identify actionable insights at a glance.
With intuitive visualization tools, the Data Insight Engine makes it easy for you to spot leading indicators and other market shifts.
First, the Gnowit team will create an ontology – a set of search terms designed to find every piece of online news related to business-critical aspects of your industry. We input this ontology into the engine, which begins to continuously monitor the web for content containing the business-critical terms.
When relevant content is found, it is automatically analyzed, then organized into categories that reflect the key topics it contains. Clear visuals representing these topics are generated and updated in real-time, highlighting the areas where relevant shifts are occurring.
The Data Insight Engine uses machine-learning algorithms to develop a constantly-evolving understanding of markets; as a result, the engine is capable of providing the insight of a human analyst, but on a far greater scale.
Through intuitive visualization tools, the Data Insight Engine provides organizations with real-time competitive intelligence and benchmarking.
The engine leverages Gnowit’s vast online-monitoring capabilities to calculate the media’s coverage of different topic areas in your industry. It then measures your organization’s media mindshare with regard to these topics and compares it to the mindshare of your competitors. This information can be used to track and boost public relations efforts.
First, we create an ontology – a set of search terms designed to find every piece of online news related to your industry. We then input this ontology into the engine, which continuously monitors the web for content containing these search terms.
When relevant content is found, it is automatically analyzed for mentions of your organization or those of your competitors, as well as the key topics it contains. Clear, comparative visuals reflect this information, which is updated in real-time.
The Data Insight Engine uses machine-learning algorithms to develop a constantly-evolving understanding of media conversations; as a result, the engine is capable of providing the insight of a human analyst, but on a far greater scale.