Media analysts and communications professionals are always under unrelenting pressure to produce results. Many now realize that it is essential to use a media monitoring tool to handle and interact with the overwhelming amounts of data they deal with on a daily basis. Using a digital media monitoring tool is even more pressing if a […]
In some fields, public criticism and negative press are par for the course. Whether it’s a direct, event-driven attack, or a general industry-wide critique, one piece of journalism can have a serious impact on the reputation of an organization. Most, if not all, oil and gas companies have to deal with these issues at some […]
Media monitoring costs are always an issue, especially when taxpayer dollars are involved. Back in 2012, the Harper government came under harsh criticism for spending close to a million dollars to monitor a wide variety of broadcasts across Canada. No matter how you look at it, $750k is a lot of money to spend on […]
Now that you’ve learned to address some of the underlying issues that may hurt your online reputation from part 1, your next step is to create an online defensive shield, one that will protect you from future negative articles and reviews. Take control of your Brand Whether it is your personal brand or you’re part […]
Everybody acknowledges the importance of on-line reputation. After you put your heart and soul into building your professional or corporate brand and encountering a negative article or review, it causes anxiety. It would be great to have a magic wand to make the link disappear from the Internet. However, removing something from the Internet is […]
Since the launch of our product earlier this year, we at Gnowit have been working tirelessly with our users to gather as much feedback as possible. After reflecting on and internalizing all of the great comments and user insights, we right away began work on upgrading and enhancing our core platform. What we have done […]
Report creation and dissemination is a vital tool in the media monitoring workflow. Whether you are a media analyst, a researcher, a PR specialist or even an executive, the information contained in accurate and relevant media monitoring can dramatically add value to both tactical and strategic decision making. Not only will this information be valuable […]
Media analysts and communications professionals are always under unrelenting pressure to produce results. Many now realize that it is essential to use a media monitoring tool to handle and interact with the overwhelming amounts of data they deal with on a daily basis. Using a digital media monitoring tool is even more pressing if a […]
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I recently stumbled upon a poll about Twitter that posed a question: “Is Twitter mainly used for the broadcasting of information or for conversation and engagement?” The results were very interesting. About 60% were of the opinion that Twitter was primarily used for broadcasting while about 40% felt that the primary usage of Twitter was […]