Entries by Mohamud Abdirahman

3 Questions You Should Ask Before Choosing a Media Monitoring Service

Media analysts and communications professionals are always under unrelenting pressure to produce results. Many now realize that it is essential to use a media monitoring tool to handle and interact with the overwhelming amounts of data they deal with on a daily basis. Using a digital media monitoring tool is even more pressing if a […]

How to Protect Your Online Reputation – Part 1

Everybody acknowledges the importance of on-line reputation. After you put your heart and soul into building your professional or corporate brand and encountering a negative article or review, it causes anxiety. It would be great to have a magic wand to make the link disappear from the Internet. However, removing something from the Internet is […]

Introducing Gnowit 2.0

Since the launch of our product earlier this year, we at Gnowit have been working tirelessly with our users to gather as much feedback as possible. After reflecting on and internalizing all of the great comments and user insights, we right away began work on upgrading and enhancing our core platform. What we have done […]

Gnowit Tutorial: Generating a Report

Report creation and dissemination is a vital tool in the media monitoring workflow.   Whether you are a media analyst, a researcher, a PR specialist or even an executive, the information contained in accurate and relevant media monitoring can dramatically add value to both tactical and strategic decision making.   Not only will this information be valuable […]

Feature: Livestream Dashboard

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Going Deeper Into Social Media Monitoring

I recently stumbled upon a poll about Twitter that posed a question: “Is Twitter mainly used for the broadcasting of information or for conversation and engagement?” The results were very interesting.  About 60% were of the opinion that Twitter was primarily used for broadcasting while about 40% felt that the primary usage of Twitter was […]