Everybody acknowledges the importance of on-line reputation. After you put your heart and soul into building your professional or corporate brand and encountering a negative article or review, it causes anxiety. It would be great to have a magic wand to make the link disappear from the Internet. However, removing something from the Internet is […]
Since the launch of our product earlier this year, we at Gnowit have been working tirelessly with our users to gather as much feedback as possible. After reflecting on and internalizing all of the great comments and user insights, we right away began work on upgrading and enhancing our core platform. What we have done […]
Report creation and dissemination is a vital tool in the media monitoring workflow. Whether you are a media analyst, a researcher, a PR specialist or even an executive, the information contained in accurate and relevant media monitoring can dramatically add value to both tactical and strategic decision making. Not only will this information be valuable […]
Media analysts and communications professionals are always under unrelenting pressure to produce results. Many now realize that it is essential to use a media monitoring tool to handle and interact with the overwhelming amounts of data they deal with on a daily basis. Using a digital media monitoring tool is even more pressing if a […]
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On the 12th of March, the Gnowit team presented at a prominent entrepreneurial event in Ottawa. The University of Ottawa’s “The Game” is an annual event that aims to showcase Ottawa’s high potential tech companies supported by the University itself. These presentations were showcased in front of VCs, business leaders and academics. Rob Ashe (IBM […]
If you are a professional communicator, you have most likely been approached by a few service providers that offer you “real-time” news. But what you tend to realize is that in most cases, real-time news is not actually real-time; it may not be relevant news either; and if it was relevant, it is more than […]
Since our beta launch in November, we have listened to your feedback and have implemented a few upgrades – some are major and some are minor, but they will all enhance your overall experience. We’ve got nice improvements to talk about here, so let’s get to it! 1. Compatibility with Internet explorer: This is by far […]
Earlier this month, the International Association of Business Communicators (IABC) organized a conference that brought together some of Canada’s top communicators from both the public and private industry to Ottawa, Canada. In particular, there were two breakout sessions that really evoked my interest: “Reputation Management in The Age of Social Media” by Martha Muzychka from […]
Can the problems of today’s digital media analytics tools be fixed? Digital media analytics is metaphorically just a toddler. Even though it can feed itself, it has grown little since birth. There is a lot of growth and change ahead of it and the future is uncertain. Don’t get me wrong, there is much demand […]