Entries by Naeem Saloojee

How to Find Context in Media Monitoring?

As I mentioned in an earlier post about media monitoring, context is king. The real power is to find context in media monitoring, the ability to provide additional context directly related to the media mentions. The more context provided, the more valuable your monitoring service becomes. Context gives perspective and perspective gives insight. In turn, […]

The Best Way to Evaluate Media Monitoring Tools

One of the best ways to evaluate media monitoring tools is to determine how much context is given when one examines a media mention. Context gives perspective and perspective gives insight. In turn, insight makes for informed decision making and informed decision making leads to business objective success. Most people using free tools such as […]

Winning Silver at the Exploriem Bootstrap Awards

Winning the Silver Bootstrap award for Best Sales Value Proposition was a great honor. Bruce Firestone’s Exploriem organized a great event and we are delighted to be a part of the entrepreneurial eco-system in Ottawa. We’ve been a member of the InvestOttawa incubation system for almost a year and have benefited tremendously. In addition, the […]