Could Any Amount of PR Have Helped Elizabeth May?

As an employee of a media-monitoring service provider, I'm pretty…

Building a Nation’s Reputation

Switzerland is the world's most reputable country. This is one…
how to do shopping

If Canadian Cities Were Seen as Products, Which Cities Would You Buy?

The strength of a product or brand relies not only on public…
World Cup Fifa

3 Branding Lessons Learned from the World Cup

Have you wondered why World Cup fever manages to inflict millions…
Google Reputation Tactics

How to Protect Your Online Reputation – Part 2

Now that you've learned to address some of the underlying issues…
Gnowit Brand Management

How to Protect Your Online Reputation – Part 1

Everybody acknowledges the importance of on-line reputation.…

How to Find Context in Media Monitoring?

As I mentioned in an earlier post about media monitoring, context…

The Best Way to Evaluate Media Monitoring Tools

One of the best ways to evaluate media monitoring tools is to…

Brand Management During Times of Crisis

Earlier this month, the International Association of Business…