Could Any Amount of PR Have Helped Elizabeth May?

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As an employee of a media-monitoring service provider, I'm pretty…

Building a Nation's Reputation

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Switzerland is the world's most reputable country. This is one…
how to do shopping

If Canadian Cities Were Seen as Products, Which Cities Would You Buy?

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The strength of a product or brand relies not only on public…
World Cup Fifa

3 Branding Lessons Learned from the World Cup

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Have you wondered why World Cup fever manages to inflict millions…
Google Reputation Tactics

How to Protect Your Online Reputation - Part 2

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Now that you've learned to address some of the underlying issues…
Gnowit Brand Management

How to Protect Your Online Reputation - Part 1

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Everybody acknowledges the importance of on-line reputation.…

How to Find Context in Media Monitoring?

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As I mentioned in an earlier post about media monitoring, context…

The Best Way to Evaluate Media Monitoring Tools

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One of the best ways to evaluate media monitoring tools is to…

Brand Management During Times of Crisis

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Earlier this month, the International Association of Business…