Competitive Intelligence and Benchmarking
Mid-sized sedan comparisons
A fictional marketing analyst at Ford uses Gnowit’s CoreAlerts dashboards for competitive intelligence. By consulting real-time news dashboards devoted to Ford and each of its competitors, the analyst can survey the news stories that reflect the company’s competitive landscape (such as those that signal shifts in competitor pricing and promotion strategy) at a glance. At the end of each week, the analyst uses the CoreAlerts reports feature to compile these stories with just a few clicks.
As part of a more advanced competitive intelligence strategy, the analyst could use the Data Insight Engine, Gnowit’s corporate benchmarking tool.
When it comes to your business environment, knowledge is power. From upcoming competitor innovation and strategy, to industry trends and market shifts, it pays to stay on top of developments in your space. This information appears in a broad scope of online media and other web sources; it is frequently lost in large quantities of irrelevant noisy content.
By finding and synthesizing critical information and highlighting relevant trends, Gnowit helps organizations maintain a big-picture understanding of the landscapes in which they operate. Stay informed to create agile, data-backed business strategies that provide results. Predict the moves of other players in your field to take proactive action.
Contact us at sale@gnowit.com to learn more about our recently-developed Data Insight Engine.