The graphs on this page speak volumes about how the American media is covering the upcoming presidential election. Which candidate is getting the most coverage related to immigration? Who should be talking more about taxes? The answers are in the data.
The data reflected in these graphs is analyzed in real time using the Data Insight Engine, Gnowit’s competitive intelligence and benchmarking tool.
The graphs above compare levels of press coverage for the Democratic and Republican frontrunners. Coverage is categorized by specific voter issues (these issues are plotted along the horizontal axises).
For any issue, you can also compare candidate coverage to the coverage the issue is receiving in the broader media. On these graphs, broader media coverage (coverage that discusses a topic generally as opposed to in relation to a particular candidate) is represented by “0” on the vertical axis.
Understanding Topic Relevance Scores
Topic relevance scores (along the vertical axis) represent volumes of media coverage. These volumes have been normalized to account for the fact that some candidates receive more coverage than others.
If a party receives a score below 0 for a particular issue, it means the media is talking more about that issue in general than it is talking about the issue as it relates to a particular candidate. Scores above 0 indicate the opposite.