1. Reliable Information:

Let's face it, Google Alerts is not the most reliable tool for serious communicators. The unpredictability of when you receive alerts and the quality of results can be questionable. Gnowit only chooses the best and most reliable news sources, blogs, and magazines to keep all the information within context and relevant to you.

2. Historical Data:

Gnowit's dashboard allows you to go back in time and look through archives of data. You can pinpoint key events and spikes in mentions. You can also filter the archived data by specific topic and specific sources. For example, you can track how often the New York Times spoke about your company in the past few weeks.

3. Find Happening Trends:

Because of Gnowit's patent pending technology in Natural Language Processing, it is able to automatically sift through articles and analyze trends that are hapening in your industry; all in real-time. It gives you more than just mentions, it gives you intelligence and understanding. It's pure rocket science!

4. Concise Summaries:

Gnowit's technology reads through articles to understand the context of the data; it then extracts the paragraph that best explains to you the gist of the article. It doesn't just show you the paragraph with your keywords on it. It shows you the paragraph that best explains the article.

5. Comparative Analysis:

You can easily have multiple campaigns with different keywords and compare them in a simple, user-friendly interface. Now you can compare your company with your competitors. This is also great for agencies who have multiple clients and can find all the data in one place.

6.Pick & Choose Your Sources:

Unlike Google Alerts, Gnowit gives you the ability to track only the sources you want to track. So if you want to track only Toronto sources, you can easily do that. You can also request a list of specialty sources for specific industries.