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Gnowit’s HansardWatch is the most comprehensive Canadian government-monitoring platform on the market, providing government relations practitioners with the ability to monitor a vast scope of federal, provincial, and municipal sources for relevant issues in real time.
This particular dashboard provides analytics and fast access to transcripts of every federal and provincial government proceeding published in the last month.
A fictional corporate communications analyst at Volkswagon could have used Gnowit’s CoreAlerts to track potential negative rumours about the company on all relevant blogs and in the press. The analyst could have set real-time alerts to ensure he knew as soon as a potentially-damaging piece of content was published.
Effective early detection systems notify analysts when it is time to take immediate action, which can often prevent the type of crisis Volkswagon is currently dealing with.
A public relations manager at Tesla uses Gnowit’s CoreAlerts to find positive press about her company. She monitors the media for mentions of Tesla and its products. Using the sentiment filter, she finds and republishes articles that are positive in tone.
In addition, the manager carries out searches designed to find interesting industry articles, which she and her team use to create engaging content for Tesla’s online newsroom.
A marketing analyst at Ford uses Gnowit’s CoreAlerts dashboards for competitive intelligence. By consulting real-time news dashboards devoted to Ford and each of its competitors, the analyst can survey the news stories that reflect the company’s competitive landscape (such as those that signal shifts in competitor pricing and promotion strategy) at a glance. At the end of each week, the analyst uses the CoreAlerts reports feature to compile these stories with just a few clicks.
As part of a more advanced competitive intelligence strategy, the analyst could use the Data Insight Engine, Gnowit’s corporate benchmarking tool.