9 Questions To Ask When Choosing a Media Monitoring Service
9 Questions To Ask When Choosing a Media Monitoring Service Media analysts and communications professionals are always under unrelenting pressure to produce results. Many now realize that it is essential to use a media monitoring tool to handle and interact with the overwhelming amounts of data they deal with on a daily basis. Using a […]
5 Lessons Learned From Crowdfunding
5 Lessons Learned From Crowdfunding In recent years, crowdfunding has become a serious option for product developers — and a welcome alternative for those long constrained by traditional funding models. Bootstrapping is painful, angel investment involves a lot of effort and energy, and venture capital is primarily only for startups that are well along their […]
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Lessons Learned From Dr. Desh Deshpande
Lessons Learned From Dr. Desh Deshpande On the 12th of March, the Gnowit team presented at a prominent entrepreneurial event in Ottawa. The University of Ottawa’s “The Game” is an annual event that aims to showcase Ottawa’s high potential tech companies supported by the University itself. These presentations were showcased in front of VCs, business […]
Real-Time News Is Not As Real-Time As You Think
Real-Time News Is Not As Real-Time As You Think If you are a professional communicator, you have most likely been approached by a few service providers that offer you “real-time” news. But what you tend to realize is that in most cases, real-time news is not actually real-time; it may not be relevant news either; […]
Winning Silver at the Exploriem Bootstrap Awards
Winning Silver at the Exploriem Bootstrap Awards Winning the Silver Bootstrap award for Best Sales Value Proposition was a great honor. Bruce Firestone’s Exploriem organized a great event and we are delighted to be a part of the entrepreneurial eco-system in Ottawa. We’ve been a member of the InvestOttawa incubation system for almost a year […]
Upgrades For 2013
Upgrades For 2013 Since our beta launch in November, we have listened to your feedback and have implemented a few upgrades – some are major and some are minor, but they will all enhance your overall experience. We’ve got nice improvements to talk about here, so let’s get to it! 1. Compatibility with Internet […]
Brand Management During Times of Crisis
Brand Management During Times of Crisis Earlier this month, the International Association of Business Communicators (IABC) organized a conference that brought together some of Canada’s top communicators from both the public and private industry to Ottawa, Canada. In particular, there were two breakout sessions that really evoked my interest: “Reputation Management in The Age of […]
The Problem With Today’s Digital Media Analytics Tools, And What We Are Doing About It.
The Problem With Today’s Digital Media Analytics Tools, And What We Are Doing About It. Can the problems of today’s digital media analytics tools be fixed? Digital media analytics is metaphorically just a toddler. Even though it can feed itself, it has grown little since birth. There is a lot of growth and change ahead […]
Need A Better Search Engine?
Need A Better Search Engine? After finally finishing my last midterm, I decided to focus on some non-academic related reading. And, I also wanted to catch up on some of Seth Godin’s blog posts. In reviewing some of his older work, I was delighted to come across his blog on information density. In the blog, […]