3 Branding Lessons Learned from the World Cup
3 Branding Lessons Learned from the World Cup Have you wondered why World Cup fever manages to inflict millions of people all around the world every four years? Soccer, or perhaps the politically correct term ‘football’, is one of the sports I view the least when watching TV. However, even I found myself glued to […]
Warning! Early Success Reality-Distortion Minefields Will Destroy Your Startup – Part 2
Warning! Early Success Reality-Distortion Minefields Will Destroy Your Startup – Part 2 According to the Startup Genome Project, 74% of high-growth Internet startups, with serious star potential, fail. Many of these tragedies are the consequences of the leadership drinking their own Kool-Aid, and refusing to move more slowly and cautiously when ramping up. They mistake […]
Warning! Early Success Reality-Distortion Minefields Will Destroy Your Startup
Warning! Early Success Reality-Distortion Minefields Will Destroy Your Startup “We need to figure out how to scale this system to support a million users simultaneously” –– CEO of an education software technology company (2008) during a private discussion. I was speechless for a few seconds. This gentleman was running a firm with only one customer […]
How to Protect Your Online Reputation – Part 2
How to Protect Your Online Reputation – Part 2 Now that you’ve learned to address some of the underlying issues that may hurt your online reputation from part 1, your next step is to create an online defensive shield, one that will protect you from future negative articles and reviews. Take control of your […]
How to Protect Your Online Reputation – Part 1
How to Protect Your Online Reputation – Part 1 Everybody acknowledges the importance of on-line reputation. After you put your heart and soul into building your professional or corporate brand and encountering a negative article or review, it causes anxiety. It would be great to have a magic wand to make the link disappear from […]
How to Find Context in Media Monitoring?
How to Find Context in Media Monitoring? As I mentioned in an earlier post about media monitoring, context is king. The real power is to find context in media monitoring, the ability to provide additional context directly related to the media mentions. The more context provided, the more valuable your monitoring service becomes. Context gives […]
The Best Way to Evaluate Media Monitoring Tools
The Best Way to Evaluate Media Monitoring Tools One of the best ways to evaluate media monitoring tools is to determine how much context is given when one examines a media mention. Context gives perspective and perspective gives insight. In turn, insight makes for informed decision making and informed decision making leads to business objective […]
Drop the Vision: Your Startup Needs to be Customer-driven
Drop the Vision: Your Startup Needs to be Customer-driven A lot of management theory focuses around the power of vision, however for many startups, this is a false promise. It could end up costing you the success you’d been working towards. I’ll concede upfront that if you are Thomas Edison in 1877, and you asked […]
Introducing Gnowit 2.0
Since the launch of our product earlier this year, we at Gnowit have been working tirelessly with our users to gather as much feedback as possible. After reflecting on and internalizing all of the great comments and user insights, we right away began work on upgrading and enhancing our core platform. What we have done […]
Gnowit Tutorial: Generating a Report
Gnowit Tutorial: Generating a Report Report creation and dissemination is a vital tool in the media monitoring workflow. Whether you are a media analyst, a researcher, a PR specialist or even an executive, the information contained in accurate and relevant media monitoring can dramatically add value to both tactical and strategic decision making. Not only […]