globalization and foreign direct investment

How Technology is Changing FDI

Walmart, McDonalds, Costo - each of these retailers is a household…

The Minimalist Guide to Monitoring Government

A couple of weeks back, I wrote a post on using strategy and…

4 Reasons Monitoring Municipal Government Matters

Two weeks ago, while most Canadians with an interest in politics…

Using Media Monitoring to Escape Data Overload

In workplaces across the globe, information overload is weakening…
how to do shopping

If Canadian Cities Were Seen as Products, Which Cities Would You Buy?

The strength of a product or brand relies not only on public…
Youth Unemployment Image

How Open Data Can Help Fix Youth Unemployment

In April of this year, CBC’s chief correspondent Peter Mansbridge…
Rob Ford nope

Rob Ford is a Great Teacher. Here's Why.

Let’s begin with a question: would Rob Ford have a better public…
Canada Parliament

Should the Government Outsource its Media Monitoring?

Media monitoring costs are always an issue, especially when taxpayer…
shield vs hydra pr disaster

What do PR Disasters and Marvel's S.H.I.E.L.D. Have in Common?

WARNING: This short story contains spoilers if you haven’t…
World Cup Fifa

3 Branding Lessons Learned from the World Cup

Have you wondered why World Cup fever manages to inflict millions…
Gnowit Blog Image

Warning! Early Success Reality-Distortion Minefields Will Destroy Your Startup

“We need to figure out how to scale this system to support…
Google Reputation Tactics

How to Protect Your Online Reputation - Part 2

Now that you've learned to address some of the underlying issues…
Gnowit Brand Management

How to Protect Your Online Reputation - Part 1

Everybody acknowledges the importance of on-line reputation.…

How to Find Context in Media Monitoring?

As I mentioned in an earlier post about media monitoring, context…

The Best Way to Evaluate Media Monitoring Tools

One of the best ways to evaluate media monitoring tools is to…

Drop the Vision: Your Startup Needs to be Customer-driven

A lot of management theory focuses around the power of vision,…

Introducing Gnowit 2.0

Since the launch of our product earlier this year, we at Gnowit…

Gnowit Tutorial: Generating a Report

Report creation and dissemination is a vital tool in the media…
Questions to ask for media monitoring

9 Questions To Ask When Choosing a Media Monitoring Service

Media analysts and communications professionals are always under…