Could Any Amount of PR Have Helped Elizabeth May?
Could Any Amount of PR Have Helped Elizabeth May? As an employee of a media-monitoring service provider, I’m pretty much addicted to the news. It’s become a part of my regular routine – most mornings, I scour news sites and twitter feeds, searching for stories (and soon-to-be stories) that I can run through Gnowit’s CoreAlerts […]
Building a Nation’s Reputation
Building a Nation’s Reputation Switzerland is the world’s most reputable country. This is one conclusion of an annual study by the Reputation Institute, a leading global advisory firm. The study, carried out in 2014, placed Canada in the number 2 spot, a slight drop-off from the top position we held from 2011-2013. These rankings take […]
If Canadian Cities Were Seen as Products, Which Cities Would You Buy?
If Canadian Cities Were Seen as Products, Which Cities Would You Buy? The strength of a product or brand relies not only on public perception, but also on how that perception aligns with the image its brand managers want to project. Think of the stereotypical Mac vs. PC divide (or, for that matter, the iPod […]
3 Branding Lessons Learned from the World Cup
3 Branding Lessons Learned from the World Cup Have you wondered why World Cup fever manages to inflict millions of people all around the world every four years? Soccer, or perhaps the politically correct term ‘football’, is one of the sports I view the least when watching TV. However, even I found myself glued to […]
How to Protect Your Online Reputation – Part 2
How to Protect Your Online Reputation – Part 2 Now that you’ve learned to address some of the underlying issues that may hurt your online reputation from part 1, your next step is to create an online defensive shield, one that will protect you from future negative articles and reviews. Take control of your […]
How to Protect Your Online Reputation – Part 1
How to Protect Your Online Reputation – Part 1 Everybody acknowledges the importance of on-line reputation. After you put your heart and soul into building your professional or corporate brand and encountering a negative article or review, it causes anxiety. It would be great to have a magic wand to make the link disappear from […]
How to Find Context in Media Monitoring?
How to Find Context in Media Monitoring? As I mentioned in an earlier post about media monitoring, context is king. The real power is to find context in media monitoring, the ability to provide additional context directly related to the media mentions. The more context provided, the more valuable your monitoring service becomes. Context gives […]
The Best Way to Evaluate Media Monitoring Tools
The Best Way to Evaluate Media Monitoring Tools One of the best ways to evaluate media monitoring tools is to determine how much context is given when one examines a media mention. Context gives perspective and perspective gives insight. In turn, insight makes for informed decision making and informed decision making leads to business objective […]
Brand Management During Times of Crisis
Brand Management During Times of Crisis Earlier this month, the International Association of Business Communicators (IABC) organized a conference that brought together some of Canada’s top communicators from both the public and private industry to Ottawa, Canada. In particular, there were two breakout sessions that really evoked my interest: “Reputation Management in The Age of […]