How to Find Context in Media Monitoring?
How to Find Context in Media Monitoring? As I mentioned in an earlier post about media monitoring, context is king. The real power is to find context in media monitoring, the ability to provide additional context directly related to the media mentions. The more context provided, the more valuable your monitoring service becomes. Context gives […]
The Problem With Today’s Digital Media Analytics Tools, And What We Are Doing About It.
The Problem With Today’s Digital Media Analytics Tools, And What We Are Doing About It. Can the problems of today’s digital media analytics tools be fixed? Digital media analytics is metaphorically just a toddler. Even though it can feed itself, it has grown little since birth. There is a lot of growth and change ahead […]
Gnowit Artificial Intelligence Solution
Gnowit Artificial Intelligence Solution Gnowit provides the solution to a quintessential 21st century problem: information overload and attention burnout. Information overload and attention burnout may seem like fuzzy issues, but they lead to very concrete problems including: decreased productivity declining profitability ineffectual marketing efforts increased stress Our Solution: Artificial Intelligence to Cut through the […]