The ROI of Government Relations
The ROI of Government Relations You know the story. In almost every industry, clients are more empowered than they’ve ever been. With the use of digital tools, they’ve grown accustomed to getting what they want at the click of a button. Not only that, but because they have infinite choices, they’re quick to leave service […]
Web Intelligence – what it is, and why it’s so useful
Web Intelligence – what it is, and why it’s so useful What is web intelligence? To the uninitiated, it probably sounds like something used exclusively by groups like INTERPOL and CSIS. For researchers in the areas of artificial intelligence (AI) and information technology (IT), it represents an exciting field of study. To professionals accustomed to […]
Machine learning is the future – don’t be scared!
Machine learning is the future – don’t be scared! From Metropolis to the Terminator to this year’s Ex Machina, technology capable of thought has been an enduring concept in dystopian science fiction. The technophobia that drives these story lines has seen a resurgence of late. Sensationalist news stories about artificial intelligence – including those that […]
Artificial Intelligence for Business
Artificial Intelligence for Business To say artificial intelligence has gotten a lot of buzz recently would be an understatement. Google and Facebook have embarked on major AI research and development undertakings. Investment has come from the likes of Goldman Sachs and some of Silicon Valley’s biggest venture capital firms. The media churns out article after […]
Our Top 5 Government Relations Posts
Our Top 5 Government Relations Posts On Friday, June 18, Canadian parliamentarians wrapped up their business in Ottawa for the summer recess. Based on some of the discussions we’ve been having, it sounds like many government relations (GR) professionals will also be taking a much needed break. And why not? Though there’s always work to […]
3 Videos for People Who Don’t Understand Government Relations
3 Videos for People Who Don’t Understand Government Relations Every government relations (GR) professional has experienced it. You mention your job title and are met with a blank stare. As you begin to describe what you do for a living, the person on the receiving end of your explanation grows suspicious. Aren’t you just a […]
3 Insights: The Senate, the Media, and the Court of Public Opinion
For some Canadians, the auditor general’s recent report confirmed a view of the Senate as a corrupt and secretive institution. Amid a flood of spending scandals (to say nothing of Don Meredith), the audit – which concluded that 30 senators had inappropriately spent a total of 1 million taxpayer dollars – has raised very public […]
Why Traditional Media Monitoring Still Matters
Why Traditional Media Monitoring Still Matters Listening is good. This is something we can all agree on, I think. Marketing and communications professionals learn the importance of listening to their audiences early on. Financial analysts and investors try to cut through the noise to find lucrative signals. Executives of all kinds want, more than anything, […]
4 Insights From Our Government Relations White Paper
Recently, I completed the process of writing a white paper on digital disruption in the government relations (GR) profession. The paper – which focuses largely on GR teams working within public relations agencies – was the culmination of months of interviews and surveys carried out by our business development team. I spent hours pouring over records and […]
Conserving Resources in Government Relations
Conserving Resources in Government Relations A few months ago, Gnowit published a blog post on low-cost marketing tools for nonprofits. The post discussed how technology can help nonprofit professionals and volunteers stretch their limited resources to reach donors, volunteers and funding bodies that may not otherwise hear their stories. Looking at those who work in […]