3 Insights: The Senate, the Media, and the Court of Public Opinion
For some Canadians, the auditor general’s recent report confirmed a view of the Senate as a corrupt and secretive institution. Amid a flood of spending scandals (to say nothing of Don Meredith), the audit – which concluded that 30 senators had inappropriately spent a total of 1 million taxpayer dollars – has raised very public […]
Why Traditional Media Monitoring Still Matters
Why Traditional Media Monitoring Still Matters Listening is good. This is something we can all agree on, I think. Marketing and communications professionals learn the importance of listening to their audiences early on. Financial analysts and investors try to cut through the noise to find lucrative signals. Executives of all kinds want, more than anything, […]
Could Any Amount of PR Have Helped Elizabeth May?
Could Any Amount of PR Have Helped Elizabeth May? As an employee of a media-monitoring service provider, I’m pretty much addicted to the news. It’s become a part of my regular routine – most mornings, I scour news sites and twitter feeds, searching for stories (and soon-to-be stories) that I can run through Gnowit’s CoreAlerts […]
The Apple Watch’s Notification Problem
The Apple Watch’s Notification Problem It’s happened. After months of hype and sky-high financial forecasting, consumers have been introduced to the Apple Watch. Online pre-ordering began last Friday; within minutes, some models had sold out. The verdict from tech reviewers is almost unanimous: the watch is impressive in many respects. But it’s not a game-changer, […]
How Artificial Intelligence Can Benefit Nonprofits
How Artificial Intelligence Can Benefit Nonprofits Canadian nonprofits have always faced challenges, funding shortages chief among them. Cuts to federal and provincial government spending delivered a blow to the sector in the 90s, and further difficulties arose during the financial crisis of 2008. Lasting impacts include the demise of a large number of charities and […]
Using Media Monitoring to Escape Data Overload
Using Media Monitoring to Escape Data Overload In workplaces across the globe, information overload is weakening office morale. It’s diminishing productivity, quashing inventiveness, and launching industry leaders into spates of poor decision making. The constant stimulation of computer screens and communication devices is causing the mental burnout of employees and managers alike. This is an […]
Should the Government Outsource its Media Monitoring?
Should the Government Outsource its Media Monitoring? Media monitoring costs are always an issue, especially when taxpayer dollars are involved. Back in 2012, the Harper government came under harsh criticism for spending close to a million dollars to monitor a wide variety of broadcasts across Canada. No matter how you look at it, $750k is […]
Real-Time News Is Not As Real-Time As You Think
Real-Time News Is Not As Real-Time As You Think If you are a professional communicator, you have most likely been approached by a few service providers that offer you “real-time” news. But what you tend to realize is that in most cases, real-time news is not actually real-time; it may not be relevant news either; […]