For some Canadians, the auditor general’s recent report confirmed a view of the Senate as a corrupt and secretive institution. Amid a flood of spending scandals (to say nothing of Don Meredith), the audit – which concluded that 30 senators had inappropriately...
Why Traditional Media Monitoring Still Matters Listening is good. This is something we can all agree on, I think. Marketing and communications professionals learn the importance of listening to their audiences early on. Financial analysts and investors try to cut...
Could Any Amount of PR Have Helped Elizabeth May? As an employee of a media-monitoring service provider, I’m pretty much addicted to the news. It’s become a part of my regular routine – most mornings, I scour news sites and twitter feeds, searching for stories (and...
The Apple Watch’s Notification Problem It’s happened. After months of hype and sky-high financial forecasting, consumers have been introduced to the Apple Watch. Online pre-ordering began last Friday; within minutes, some models had sold out. The verdict from tech...
How Artificial Intelligence Can Benefit Nonprofits Canadian nonprofits have always faced challenges, funding shortages chief among them. Cuts to federal and provincial government spending delivered a blow to the sector in the 90s, and further difficulties arose during...
Using Media Monitoring to Escape Data Overload In workplaces across the globe, information overload is weakening office morale. It’s diminishing productivity, quashing inventiveness, and launching industry leaders into spates of poor decision making. The constant...
