Towards a Government Relations-Tech Partnership
Towards a Government Relations-Tech Partnership Government relations doesn’t exactly have a forward-thinking reputation. According to many critics, the profession is little more than an old boy network clinging to outdated business practices. The diverse body of practitioners working in Canada today might take issue with the first part of this characterization. But most would probably […]
The ROI of Government Relations
The ROI of Government Relations You know the story. In almost every industry, clients are more empowered than they’ve ever been. With the use of digital tools, they’ve grown accustomed to getting what they want at the click of a button. Not only that, but because they have infinite choices, they’re quick to leave service […]
Our Top 5 Government Relations Posts
Our Top 5 Government Relations Posts On Friday, June 18, Canadian parliamentarians wrapped up their business in Ottawa for the summer recess. Based on some of the discussions we’ve been having, it sounds like many government relations (GR) professionals will also be taking a much needed break. And why not? Though there’s always work to […]
3 Videos for People Who Don’t Understand Government Relations
3 Videos for People Who Don’t Understand Government Relations Every government relations (GR) professional has experienced it. You mention your job title and are met with a blank stare. As you begin to describe what you do for a living, the person on the receiving end of your explanation grows suspicious. Aren’t you just a […]
Why Traditional Media Monitoring Still Matters
Why Traditional Media Monitoring Still Matters Listening is good. This is something we can all agree on, I think. Marketing and communications professionals learn the importance of listening to their audiences early on. Financial analysts and investors try to cut through the noise to find lucrative signals. Executives of all kinds want, more than anything, […]
Government Relations: An Integral Part of the PR Puzzle
Government Relations: An Integral Part of the PR Puzzle To those on the outside, government relations is perceived as a synonym for lobbying, which, in turn, is viewed as advocacy (or, in some cases, something less legitimate). Let’s forget for a moment that the field encompasses a variety of activities. The fact is, describing government […]
How Many Government Sources Should You Monitor?
How Many Government Sources Should You Monitor? Every so often, something comes up during market research that shines a clarifying light on past data. Suddenly, a problem that plagues professionals in the industry you’ve been researching makes that much more sense. Something like this happened to me recently. I was rereading old interviews between people […]
Automating Government Relations
Technology has gotten a bad rap of late. Automation and artificial intelligence are at the center of countless cultural critiques. If the critics are to be believed, we’re on track to complete enslavement at the hands of super-intelligent robots. But how credible are these claims? Are we really headed in the wrong direction, or can […]
Has Government Relations Entered the Digital Age?
Has Government Relations Entered the Digital Age? Has government relations entered the digital age? This is a compelling question. One would assume that public relations – the umbrella beneath which government relations operates – has had to adapt to digital disruption. But what about those who deal more with government officials and other decision-makers – […]
How Persuasive is Your Message?
How Persuasive is Your Message? In the last two weeks, 2169 articles touching on the subject of education have been published in Canadian online media. This information was found using CoreAlerts, Gnowit’s media-monitoring platform. As a way of looking at how media coverage of an issue affects its treatment in government, I began tracking the […]