How to Protect Your Online Reputation – Part 1 Everybody acknowledges the importance of on-line reputation. After you put your heart and soul into building your professional or corporate brand and encountering a negative article or review, it causes anxiety. It would...
How to Find Context in Media Monitoring? As I mentioned in an earlier post about media monitoring, context is king. The real power is to find context in media monitoring, the ability to provide additional context directly related to the media mentions. The more...
The Best Way to Evaluate Media Monitoring Tools One of the best ways to evaluate media monitoring tools is to determine how much context is given when one examines a media mention. Context gives perspective and perspective gives insight. In turn, insight makes for...
Drop the Vision: Your Startup Needs to be Customer-driven A lot of management theory focuses around the power of vision, however for many startups, this is a false promise. It could end up costing you the success you’d been working towards. I’ll concede upfront that...
Since the launch of our product earlier this year, we at Gnowit have been working tirelessly with our users to gather as much feedback as possible. After reflecting on and internalizing all of the great comments and user insights, we right away began work on upgrading...
