How to Find Context in Media Monitoring? As I mentioned in an earlier post about media monitoring, context is king. The real power is to find context in media monitoring, the ability to provide additional context directly related to the media mentions. The more...
The Best Way to Evaluate Media Monitoring Tools One of the best ways to evaluate media monitoring tools is to determine how much context is given when one examines a media mention. Context gives perspective and perspective gives insight. In turn, insight makes for...
Brand Management During Times of Crisis Earlier this month, the International Association of Business Communicators (IABC) organized a conference that brought together some of Canada’s top communicators from both the public and private industry to Ottawa, Canada. In...
