Could Any Amount of PR Have Helped Elizabeth May? As an employee of a media-monitoring service provider, I’m pretty much addicted to the news. It’s become a part of my regular routine – most mornings, I scour news sites and twitter feeds, searching for stories (and...
Building a Nation’s Reputation Switzerland is the world’s most reputable country. This is one conclusion of an annual study by the Reputation Institute, a leading global advisory firm. The study, carried out in 2014, placed Canada in the number 2 spot, a slight...
If Canadian Cities Were Seen as Products, Which Cities Would You Buy? The strength of a product or brand relies not only on public perception, but also on how that perception aligns with the image its brand managers want to project. Think of the stereotypical Mac vs....
3 Branding Lessons Learned from the World Cup Have you wondered why World Cup fever manages to inflict millions of people all around the world every four years? Soccer, or perhaps the politically correct term ‘football’, is one of the sports I view the least when...
How to Protect Your Online Reputation – Part 2 Now that you’ve learned to address some of the underlying issues that may hurt your online reputation from part 1, your next step is to create an online defensive shield, one that will protect you from future negative...
How to Protect Your Online Reputation – Part 1 Everybody acknowledges the importance of on-line reputation. After you put your heart and soul into building your professional or corporate brand and encountering a negative article or review, it causes anxiety. It would...
