Using Media Monitoring to Escape Data Overload In workplaces across the globe, information overload is weakening office morale. It’s diminishing productivity, quashing inventiveness, and launching industry leaders into spates of poor decision making. The constant...
If Canadian Cities Were Seen as Products, Which Cities Would You Buy? The strength of a product or brand relies not only on public perception, but also on how that perception aligns with the image its brand managers want to project. Think of the stereotypical Mac vs....
How Open Data Can Help Fix Youth Unemployment In April of this year, CBC’s chief correspondent Peter Mansbridge hosted a segment on The National entitled, Class of 2014: Generation Screwed? Over the course of the fifteen-minute feature, Mansbridge interviewed...
Rob Ford is a Great Teacher. Here’s Why. Let’s begin with a question: would Rob Ford have a better public image if he had accepted the substance abuse allegations in 2013? One could easily argue that the public perception of Ford would be negative either way. During...
Should the Government Outsource its Media Monitoring? Media monitoring costs are always an issue, especially when taxpayer dollars are involved. Back in 2012, the Harper government came under harsh criticism for spending close to a million dollars to monitor a wide...
