What do PR Disasters and Marvel’s S.H.I.E.L.D. Have in Common? WARNING: This short story contains spoilers if you haven’t seen Captain America: The Winter Soldier or Agents of S.H.I.E.L.D. past episode 16 (and, to some extent, Iron Man 3). That being said, even if...
3 Branding Lessons Learned from the World Cup Have you wondered why World Cup fever manages to inflict millions of people all around the world every four years? Soccer, or perhaps the politically correct term ‘football’, is one of the sports I view the least when...
Warning! Early Success Reality-Distortion Minefields Will Destroy Your Startup – Part 2 According to the Startup Genome Project, 74% of high-growth Internet startups, with serious star potential, fail. Many of these tragedies are the consequences of the leadership...
Warning! Early Success Reality-Distortion Minefields Will Destroy Your Startup “We need to figure out how to scale this system to support a million users simultaneously” –– CEO of an education software technology company (2008) during a private discussion. I was...
How to Protect Your Online Reputation – Part 2 Now that you’ve learned to address some of the underlying issues that may hurt your online reputation from part 1, your next step is to create an online defensive shield, one that will protect you from future negative...
