Towards a Government Relations-Tech Partnership Government relations doesn’t exactly have a forward-thinking reputation. According to many critics, the profession is little more than an old boy network clinging to outdated business practices. The diverse body of...
The ROI of Government Relations You know the story. In almost every industry, clients are more empowered than they’ve ever been. With the use of digital tools, they’ve grown accustomed to getting what they want at the click of a button. Not only that, but because they...
Our Top 5 Government Relations Posts On Friday, June 18, Canadian parliamentarians wrapped up their business in Ottawa for the summer recess. Based on some of the discussions we’ve been having, it sounds like many government relations (GR) professionals will also be...
3 Videos for People Who Don’t Understand Government Relations Every government relations (GR) professional has experienced it. You mention your job title and are met with a blank stare. As you begin to describe what you do for a living, the person on the receiving end...
Why Traditional Media Monitoring Still Matters Listening is good. This is something we can all agree on, I think. Marketing and communications professionals learn the importance of listening to their audiences early on. Financial analysts and investors try to cut...
Government Relations: An Integral Part of the PR Puzzle To those on the outside, government relations is perceived as a synonym for lobbying, which, in turn, is viewed as advocacy (or, in some cases, something less legitimate). Let’s forget for a moment that the field...
