Blog
Winning Silver at the Exploriem Bootstrap Awards
Winning Silver at the Exploriem Bootstrap Awards Winning the Silver Bootstrap award for Best Sales Value Proposition was a great honor. Bruce Firestone’s Exploriem organized a great event and we are delighted to be a part of the entrepreneurial eco-system in Ottawa....
Upgrades For 2013
Upgrades For 2013 Since our beta launch in November, we have listened to your feedback and have implemented a few upgrades – some are major and some are minor, but they will all enhance your overall experience. We’ve got nice improvements to talk about here, so let’s...
Brand Management During Times of Crisis
Brand Management During Times of Crisis Earlier this month, the International Association of Business Communicators (IABC) organized a conference that brought together some of Canada’s top communicators from both the public and private industry to Ottawa, Canada. In...
The Problem With Today’s Digital Media Analytics Tools, And What We Are Doing About It.
The Problem With Today’s Digital Media Analytics Tools, And What We Are Doing About It. Can the problems of today’s digital media analytics tools be fixed? Digital media analytics is metaphorically just a toddler. Even though it can feed itself, it has grown little...
Need A Better Search Engine?
Need A Better Search Engine? After finally finishing my last midterm, I decided to focus on some non-academic related reading. And, I also wanted to catch up on some of Seth Godin’s blog posts. In reviewing some of his older work, I was delighted to come across his...
Gnowit Artificial Intelligence Solution
Gnowit Artificial Intelligence Solution Gnowit provides the solution to a quintessential 21st century problem: information overload and attention burnout. Information overload and attention burnout may seem like fuzzy issues, but they lead to very concrete problems...
Looking Back: The Startup Garage Experience
It has been a year since we began the Startup Garage program hosted by the Technology Transfer Business Enterprise (TTBE) and our company has made giant strides since then. When we first started Gnowit in October of 2010, we had...
Patent Pending Gnowit!
Patent Pending Gnowit! Gnowit’s core technologies are now patent-pending! Gnowit recently filed for patent protection for six (6!) of the core technologies that underpin our media monitoring solution. Our core media monitoring processes are made up of sophisticated...
Refining Your Twitter Search
Refining Your Twitter Search I recently discovered that about nine out of ten Twitter users I know either do not use Twitter refinements or even know about them in the first place. This is quite odd given that Twitter is quickly becoming (Or may already be) the main...
A Boolean Guide: How To Optimize Your Seach Results
Gnowit builds digital media monitoring and analytic tools designed to maximize marketing ROI. Monitoring the web is trickier than it seems. To grasp a better concept on this topic, check out the art of search blog. For those who want very precise searches, Gnowit...
How To Search: The Art Of Online Research
How To Search: The Art Of Online Research Do you know how to search specifically for what you want online? It is no secret that the Internet is now the number one source of information in the world. With new content constantly being pushed out by the second, there are...